About
A human partner, not another HR tool.
Most HR services are built for corporations with thousands of employees and endless budgets. But in a startup or SME, “people problems” feel different. They’re personal. They’re expensive. And they’re often the only thing standing between you and your next level of growth.
Why NewLevelHR exists
Built for startups and SMEs, not for corporations.
I founded NewLevelHR because I saw too many leaders drowning in operational noise: babysitting teams, losing great talent to slow hiring, and guessing their way through management.
I’m not a vendor you call once a year. I’m the partner in your Slack channel, the advisor in your ear during a tough hire, and the safety net for your first 90 days.
I’m here to take the “people puzzles” off your plate, so you can get back to building what matters.
Mariyana Velkova
What I stand for
Three things you can hold me to.
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Velocity over Bureaucracy
Hiring should take days, not months.
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Humanity over Automation
You don’t need another AI dashboard; you need a partner who understands your struggle.
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Strategic Precision
The brain of a senior partner without the executive price tag.
How I work
Three ways you’ll notice the difference.
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The partner in your Slack channel
Day to day, I am one message away. You write, I answer within 24 hours on business days.
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The advisor in your ear during a tough hire
When a role matters, I sit in the process with you: scorecard, interviews, references and the honest second opinion before you sign.
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The safety net for your first 90 days
A hire is not a success on day one. I stay for the first three months, checking in with the new person and their manager.
Let’s talk
Let’s find out what your team needs next.
A free 30-minute call, no pitch deck. You leave with a clear picture, whether or not we work together.